Jaideer Prabhu, faculty at the CJBS and a thought leader in Frugal Innovation. He is the co-author of "Jugaad Innovation", described by The Economist as "the most comprehensive book yet" about frugal innovation. His most recent book, "Frugal innovation: How to do More with Less" published in 2015, won the CMI's management Book of the Year Award 2016.
Cambridge Judge Business School is a great business school at the heart of Cambridge, advancing knowledge and leadership through people who leave a mark on the world.Since 1990, Cambridge Judge has forged a reputation as a centre of rigorous thinking and high-impact transformative education, situated within one of the world's most prestigious research universities, and in the heart of the Cambridge Cluster, the most successful technology entrepreneurship cluster in Europe.