Jaideep Prabhu

Professor, University of Cambridge Judge Business School


Jaideer Prabhu, faculty at the CJBS and a thought leader in Frugal Innovation. He is the co-author of "Jugaad Innovation", described by The Economist as "the most comprehensive book yet" about frugal innovation. His most recent book, "Frugal innovation: How to do More with Less" published in 2015, won the CMI's management Book of the Year Award 2016.

About University of Cambridge Judge Business School

Cambridge Judge Business School is a great business school at the heart of Cambridge, advancing knowledge and leadership through people who leave a mark on the world.Since 1990, Cambridge Judge has forged a reputation as a centre of rigorous thinking and high-impact transformative education, situated within one of the world's most prestigious research universities, and in the heart of the Cambridge Cluster, the most successful technology entrepreneurship cluster in Europe.