John Pritchard previously forged a career in digital marketing working for a number of large corporations. Despite loving his work, his lack of fulfillment was motivated by a missing ingredient in that his job lacked ‘purpose’ - a desire to do something that would really make a difference, not just to his own life, but for others too. In 2016, John embarked on his mission to create a business that truly gave back and create a purpose driven eyewear brand that could balance style and sustainability - Pala was born.